Unfold

UNFOLD is a visual language built with color. Using acrylic paintings and a library of 161 unique colors, each carrying a clear emotional meaning.
It turns emotion into design. Every color in UNFOLD speaks softly and directly: yellow for joy, navy for security, red for affection. The result is a series of visual designs that feel intuitive, symbolic, and deeply human.

The power of combining meanings

One color speaks a feeling. Two or three together reveal something more layered—an emotional state, a personal journey, a subtle answer. UNFOLD explores how emotions interact and evolve through color relationships, without the need for words.

A quiet mirror to your inner world
UNFOLD is not loud. It doesn’t ask questions—but somehow answers them. It offers a space to reflect, feel seen, or feel something new. Each piece invites interpretation, yet remains grounded in emotional clarity.

UNFOLD in collaboration

When UNFOLD merges with other labels, it brings emotional resonance to every project. With KURO, it deepens symbolic expression through color. With Hanami Atelier, it enhances the feelings flowers already represent. With Beautiful Japanese, it brings softness and sensory calm to learning. These collaborations create quiet but powerful designs—rich in meaning, emotion, and beauty.

UNFOLD isn’t meant to be understood at once—it’s meant to be felt, returned to, and slowly revealed.
If something in you stirs, stay a little longer.

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Kuro